An ambitious architectural project spread over five levels — currently operating across two floors, with the remaining levels set to open in the coming months — the store transforms into a true experiential destination. More than just a showroom, the new space is conceived as an immersive environment where design, art, and the culture of living intertwine in a sophisticated and ever-evolving narrative.
The London showroom — like those in Milan and Shanghai — represents a true ‘manifesto space’: a statement of intent that expresses a new way of living — sensitive, inclusive, and deeply connected to beauty as a form of culture.
Eleonore Cavalli, Art Director di Visionnaire
With this new opening — adding to locations already present in Milan, Dubai, Miami, Los Angeles, Hong Kong, and Shanghai — Visionnaire further strengthens its global presence, now spanning 55 countries worldwide.
The London showroom unfolds along a fluid path that alternates the latest collection releases with the brand’s iconic pieces: the Babylon Rack sofa, with its strong architectural and modular identity; the Shibari armchair, designed by Studiopepe with its sculptural aesthetic; and Mercury, the first seating ever produced by the brand in 1959, here presented as a narrative symbol and tribute to the company’s history.
Each setting reflects the brand’s international vision, offering clients an experience that goes beyond a simple purchase: a complete lifestyle where the harmony of forms, sartorial attention to detail, and design innovation blend seamlessly and distinctively.