Roberto Lazzeroni was born in Pisa where he lives and works. From the beginning he has always shown an interest both in the phenomena of the world of conceptual art and the ones of radical design. In the early 80's he started to be interested in industrial and interior design, a specialization which he defines as "fundamental" for the following approach to the world of the "industrial product". A fine connoisseur of the history of design and its ralated signs, he is very skillful to put daily into practice this knowledge. Talking about his own projects, Lazzeroni uses the expression of "sentimental design".